Poker on ESPN

ESPN enjoyed unprecedented ratings and viewership for its 2003 presentation of poker's premier event. The series garnered a 1.2 overall rating with an average of more than one million viewing households. ESPN has televised the World Series of Poker seven times, including last year's event, which was won by Chris Moneymaker, an accountant from Spring Hill, Tennessee. The network has aired poker since 1994 and has included coverage of the U.S. Poker Open (1998 and 1999), the World Poker Open (2000 and 2001) and the U.S. Poker Championship (1996 and 2004).

Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages through various subsidiaries 25 casinos in the United States , primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information about Harrah's is available at www.harrahs.com.

EOE is developing a wide-variety of branded programming to add to the network's comprehensive event and sports news coverage. Using a collection of genres - original movies, reality-based shows, dramatic series, documentaries, game shows and more - ESPN's goal is to broaden its audience by more strongly appealing to younger and casual sports fans.